Sunday, March 30, 2014

The Journey has just begun ...

Just back from outer space where we enjoyed a fantastic 24 hour light show where environment and art were coming together. And so now it is time to wonder on great questions mankind and bricks alike have been asking for centuries, like where are we coming from, where are we going to and things like what is art ?

When I asked this question to Lady G. she told me I was lucky and that art is the expression or application of human creative skill and imagination, typically in a visual form such as a painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.

So when Meg explained in the comments section of Shelly quest for live after IG " ... that the value of images like this are simply to put a smile on someone's face. That's what it does for me ..." I do think that a smile is for sure an appreciation or sign of beauty or emotional power and we at least make one part of the definition.

An appreciation, a smile, a like ...

The discussion then continues with Mike throwing in the other side of the discussion that likes and being popular is not what it is all about.

And I agree.

I agree completely with Mike and Banksy quote about being famous and the eternal question why one goes to a restaurant (which is after all more as just getting the basic nutrition in and the waste out) .

Now, how does one measure success in triggering this appreciation or emotional power, the smile on Meg face ?

How does one measure his or her engagement with the audience ?

How do we know we are doing something more as just pasting time away or developing our own skillsets for our own pleasure ?

And this is where likes on IG do come in to play.

It is the recognition of other people (and bricks) that what we are doing is putting a smile on their face, or triggers an emotional power within strong enough to move that tumb so slightly up to hit the like and show some appreciation or engage in the discussion.

Other people.  Strangers to us and we share our work with these people, with the world.

Not to become famous, but to be able to engage.

And there are some numbers and rules out there that give a deeper insight in these engagement ratios and some people and services are taking these numbers into a mathematical game, but if you dont try to play the number game, 500 likes on a 2.5K follower base (the Shelly example) tells you that the picture did trigger a smile and an engagement with its audience on 620 by 620 canvas.

But is that enough ?

Is 5K likes on IG the end game ?

No, and here I am completely with Shelly, we have to storm the walls outside IG and make sure our art bring that smile also inside the real house, not just in a fantastic app.

The framed in print, signed and stuck against a brick wall, triggering that smile everytime someone walks by the image.
 

Stuck In Plastic is all about that.

Taking our work to the next level of the journey ...



No comments:

Post a Comment