Why

A most hectic week is coming to an end.

From crazy staff meetings with Darth on the latest flavor of the marshmallows being served in the Canteen on the Death Star to visiting other big Inc. headquarters near the origin of mankind in Europe in the surroundings of Heidelberg.

One question has been brewing in my mind since our epic journey came to an end and new adventures are kicking in.

A very simple question™.

A question™ that goes back to the old philosophers in the ancient world and beyond.

A question™ Simon (re)introduced and made easy in the corporate world when he spoke at TED a while back when he talked about the golden hour circle.

A question™ that we should all ask ourselves.

A question™ Shelly and I do talk often about in our posts and in our talks.

Why ?

Why are we shooting little plastic pieces most people call toys ?
Why are we going to great lengths in getting that right piece of brick ?
Why do we put our friends and family in awkward situations when we go to great lengths to get that fantastic shot ?
Why do we give selfies to our close friends and believe our pictures should be stuck to a wall.

We are not the first to shoot plastic.
We are not unique in our photography.
We are not the rich and famous.

Yet, both Shelly and I believe that being stuck in plastic here with you is the right thing, even if we don't have all the answers yet.

Why ?

That is indeed the question™.

A question™ we will be exploring in more details the coming weeks.

From neocortex to art statement.
From limbic to printing big.
From IG to RL.

Stay Tuned.